Humangoodkind Designs
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Shopify Development · Nashville, TN

Craft, on record.

A maverick Shopify studio for DTC brands who've outgrown their template. I read the brief, push back when something's wrong, and ship stores I'd be proud to call my own.

Start a projectSee selected work
Booking Q3 · 2026
Two slots open
Reply within 24h
Studio since
2021
Nashville-based, remote-first.
Stores & Sites Launched
100+
DTC, B2B, and everything between.
Avg. LCP delivered
1.4s
Measured on launch day, not the demo.
Avg. project scope
8 wk
Fixed fee, fixed scope, fixed ship date.
◆ SVPWorldwide◆ Singer®◆ Husqvarna®◆ PFAFF®◆ Shopify 2.0◆ Novo Guitars◆ Webflow◆ Nashville, TN◆ Forbes 30 Under 30◆ SVPWorldwide◆ Singer®◆ Husqvarna®◆ PFAFF®◆ Shopify 2.0◆ Webflow◆ Nashville, TN◆ Forbes 30 Under 30

Here are a few projects I have loved working on

§ 01 / Work

Client Work & Case Studies

Case studies
Webflow

Qi - Acupuncture And Herbs

Posted:
May 23, 2026
Service:
Design & Develop
Designed and built a full Webflow site for Qi Acupuncture & Herbs, a New York-based practice run by licensed acupuncturist Nicole Miziolek. Built in collaboration with designer Danielle Herman, with custom animations on every service page hero.
Shopify

Let's Go Home Team

Posted:
May 29, 2026
Service:
Migration
A full Shopify migration from a legacy theme to Horizon — rebuilding the store's architecture, surfacing the brand's mission, and setting up the team to operate independently.
Shopify

Novo Guitars

Posted:
April 8, 2026
Service:
Design & Develop
Migrated Novo Guitars from Squarespace to Shopify, supporting both off-the-shelf sales and custom builds. Delivered a modern, performant site with a streamlined custom order flow designed for clarity, usability, and long-term maintenance.
Webflow

Jessica Sloane

Posted:
May 17, 2026
Service:
Full Site Build (Design & Develop)
Jessica Sloane is a nationally published event designer and creative director based in Nashville. Her 2016 WordPress site no longer reflected where her brand had grown — so we migrated and rebuilt it from the ground up in Webflow.

Here are a few projects I have loved working on

§ 02 / services

Three ways to work

offerings

Shopify Migration

starting at $3,000

Move your store to Shopify or upgrade to a better theme. Clean data migration, stable launches, and zero guesswork.

What's included:

  • Platform or theme migration consultation

  • Complete product and content migration

  • Shopify setup or theme customization

  • Mobile responsiveness optimization

  • Apps integration and configuration

  • Basic on-page SEO setup

  • Pre-launch testing (checkout, mobile, browsers)

  • 2 week post-launch support

Full Shopify Buildout

starting at $8,000

Complete custom Shopify store from scratch—design, development, and setup. Built to convert, optimized for growth.

What's included:

  • Discovery & strategy session

  • Custom homepage design

  • Product/collection page templates

  • Mobile-first responsive design

  • Brand integration

  • Apps setup and configuration

  • SEO foundation

  • Speed optimization

  • Launch support and training

  • 2 week post-launch support

Ongoing Support Retainer

Starting at $1,000/month

Your dedicated web dev team for ongoing maintenance, updates, and strategic improvements. Keep your site running smoothly while you focus on your business.

What's included:

  • Monthly site health monitoring

  • Content updates and bug fixes

  • App management

  • Monthly strategy call

  • Landing page optimization

  • Conversion rate optimization

  • Advanced feature development

  • Priority support

See something you like?

Every project above started with a conversation. Let's talk about yours.

schedule a consultation

Here are a few projects I have loved working on

§ 03 / Work

Projects That Converted — Webflow, Shopify & Brand Work

Case studies

Exit Strategy Collective - Divorce Concierge Services

Posted:
July 27, 2025
Service:
Design & Develop
Developed a brand and website for a team reimagining divorce support. From a serendipitous ESC key image, we built a visual identity rooted in clarity, empathy, and strategic storytelling.

Imagine Recordings

Posted:
May 4, 2025
Service:
Design & Develop
Immersive recording studio experiences

Songwriter City

Posted:
November 26, 2023
Service:
Design & Develop
Exclusive experience event company that gives clients a rare look behind the curtain of modern country music access to the stories behind hit songs from the past 30 years

AxiomHealth.ai

Posted:
April 12, 2026
Service:
Design & Develop
AxiomHealth.ai is a no-code AI predictive analytics decision platform built by MedTech leaders for the MedTech industry. ‍ Collaborating with this team was so rewarding

Haus of IBE

Posted:
April 12, 2026
Service:
Developer
HAUS of IBE is a luxury hair salon specializing in Invisibile Bead Extension based in St, George Utah. This was a collaborative project with a design agency

The Spin Guys

Posted:
June 3, 2026
Service:
Developer
NYC based Photography company focused on cutting edge product photography. The Spin Guys specialize in 360 degree photo experiences that give the user rare access to view the product from any angle of their choosing.

Leslie B Hinson - Writer, Ghostwriter, Editor

Posted:
May 29, 2026
Service:
Design & Develop
Designed and built a bespoke Webflow site for Leslie B. Hinson—ghostwriter, editor, and upcoming novelist—using a palette inspired by her travel photography and creative life.

minaal

Posted:
March 17, 2026
Service:
Developer
Brought in post-migration to fix code conflicts and brand inconsistencies on Minaal's Shopify Venue theme, delivering a polished, brand-consistent storefront across two focused sprints.

DANIELLE HERMAN

Posted:
August 31, 2023
Service:
Developer
NYC based designer. I configured the CMS, and helped with custom design elements

Razor Creative Labs

Posted:
August 31, 2023
Service:
Design & Develop
NYC based photography company. I did a complete redesign and moved the site from SQSP to Webflow

Alyson Young Gregory

Posted:
August 31, 2023
Service:
Design & Develop
Boston based writer/teacher. This was my first project in Showit. Really fun to build this project.

Kristen Weber Music

Posted:
August 31, 2023
Service:
Design & Develop
Nashville based performer, writer, arranger. I redesigned this project and moved the client from SQSP to Webflow.

6run5

Posted:
August 31, 2023
Service:
Developer
Nashville based running group. I reached out to the owner of the club and rebuild their site b/c I love their merch.

Lisa Donovan

Posted:
August 31, 2023
Service:
Design & Develop
James Beard award winning writer and chef. I read Lisa's book while building this project. I loved immersing myself in this project.

Carivino

Posted:
August 6, 2025
Service:
Developer
Built custom features and tailored the site’s template to align with Carivino’s premium outdoor lifestyle brand. Focused on functionality, aesthetics, and brand consistency to enhance both the user experience and the overall presentation of the product.

Ion Layer

Posted:
August 31, 2023
Service:
Developer
Customied Webflow theme to match the companies branding

Amelia Edelman

Posted:
August 31, 2023
Service:
Design & Develop
Nashville based Journalist. I redesigned several pages and maintain this site.

Contact Info

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