Can I migrate from Dawn or another theme to Horizon?

Yes, and it's a common project. The process involves installing Horizon alongside your active theme, rebuilding page templates using Horizon's block system, migrating your brand customizations, and thoroughly QA-testing before publishing. The important thing to know: because Horizon uses a different block architecture than Online Store 2.0 themes, custom sections cannot simply be copied over — they need to be rebuilt as Horizon-compatible blocks. Budget appropriate time and developer support for a migration, especially if your current theme has heavily customized sections.

Should I use Dawn or Horizon?

Use Dawn if you want a stable, fast starting point that is simple to use for merchants and most developers. Customization is straightforward on Dawn. Use Horizon if you want Shopify's newest layout and merchandising patterns, deeper block flexibility, and a theme Shopify is actively building toward. Technically: Dawn is built on Online Store 2.0, where blocks live inside sections with limited nesting. Horizon goes further — blocks nest up to eight levels deep, apply globally across every page type, and are built with Web Components (Web Components are native to the browser and highly performant). Horizon also includes native AI integration and global sections you can edit once and push everywhere. Dawn still edges Horizon on mobile PageSpeed in default benchmark tests. But Horizon is where Shopify is investing, and it's the better long-term foundation for any store planning to grow and iterate.

Do I need a developer to use Horizon?

Not always. Horizon was designed so merchants can accomplish a lot in the theme editor without touching code — the drag-and-drop block system and Shopify Magic AI block generator make it possible for non-technical users to build layouts that previously required developer help. The catch with using AI is knowing how to ask for what you want; spacing, layout shifting, mobile controls, and the list goes on. A developer is recommended if you need custom Liquid sections, specific third-party integrations, performance optimization beyond the defaults, or a storefront that needs customization. For anything beyond a standard setup, professional development saves time and prevents technical debt.

How long does a Horizon setup take?

A basic install — choosing a preset, configuring colors and fonts, importing existing content — can take a few hours on a simple store. A production-ready setup with custom sections, brand styling, app integrations, and performance review typically takes 4-8 weeks. Complex builds with custom Liquid development can run 8-12 weeks. Timeline depends on how much custom work is required versus out-of-the-box configuration.

Shopify Store Setup Nashville

Get a fully configured Shopify store built to convert — theme setup, products, payments, apps, and launch all handled by a developer with 8 years of eCommerce experience.

◆ SVPWorldwide◆ Singer®◆ Husqvarna®◆ PFAFF®◆ Shopify 2.0◆ Novo Guitars◆ Webflow◆ Nashville, TN◆ Forbes 30 Under 30◆ SVPWorldwide◆ Singer®◆ Husqvarna®◆ PFAFF®◆ Shopify 2.0◆ Webflow◆ Nashville, TN◆ Forbes 30 Under 30

Shopify Store Setup Services

Full Shopify Store Build

Starting at $5,000

Everything you need to go from zero to live. A complete Shopify store built around your brand — configured, tested, and ready to sell on day one.

What's included:

Theme selection & setup
Brand colors, fonts & typography setup
Homepage layout & configuration
Product & collection page templates
Payment & checkout configuration
Mobile responsiveness QA
Basic on-page SEO setup
2 weeks post-launch support

Get Started →

Shopify Theme Migration

Starting at $3,000

Already on Shopify but stuck on an outdated or underperforming theme? Migrate cleanly to a modern Shopify 2.0 theme — no broken layouts, no lost content, no downtime.

What's included:

Audit of existing theme & content inventory
Full migration to new theme
Brand & style transfer
Custom section rebuilds where needed
App reconnection & testing
Redirect mapping & SEO preservation
Checkout flow QA
2 weeks post-launch support

Get Started →

Custom Shopify Development

Contact for pricing

Need Shopify to do something it doesn’t do out of the box? Custom sections, app integrations, metafield builds, and Liquid development — scoped and built to your spec.

What's included:

Custom section development (Liquid + JSON)
Metafield & metaobject integrations
Advanced animations & interactions
Third-party app integrations
Performance optimization
Cross-browser & device testing
Code documentation
2 weeks post-launch support

Get Started →

Ready to launch your Shopify store?

Most brands leave money on the table with a store that’s never been properly built or configured. Let’s talk about building yours right.

schedule a consultation

Client Reviews

Don't take my word for it.

Grant helped us build a new Webflow website and set up the initial SEO so we could get online quickly. We were working on a tight timeline and needed a professional site fast, and he delivered. The experience was great, very responsive, easy to work with, and extremely efficient. He was able to turn the project around in days and get us live faster than expected. Highly recommend.

Jeremy Carr

Medtech Signal

After some disappointing experiences with other web designers that left me in a pinch, Grant was able to swoop in and get to work quickly and efficiently to get me the website I envisioned. I told him I needed someone with opinions on design and aesthetic as well as function and he came through with beautiful concepts, color schemes and small creative touches giving me a site that feels personal to my brand. I recommend him to everyone and will continue to use him as my web designer!

Kristin Weber

Kristin Weber Music

Shopify Store Build

A full Shopify store built from the ground up

Migration

Let's Go Home Team

Platform:

A full Shopify migration from a legacy theme to Horizon — rebuilding the store's architecture, surfacing the brand's mission, and setting up the team to operate independently.

View

Let's Go Home Team

FAQs

Frequently Asked Questions about Shopify Store Setup in Nashville

Absolutely. I offer ongoing support plans for bug fixes, feature requests, and performance updates-based right here in Nashville.

‍

Yes! I handle migrations from platforms like Squarespace, Wix, and WooCommerce-ensuring your design, SEO, and customer data stay intact.

‍

If you're just getting started and using a simple theme, DIY might be fine. But when it comes to custom UX, SEO, and growing your store, a Shopify expert helps you skip the guesswork.

‍

Shopify Theme Migration

A look at a Shopify migration delivered for a client

Migration

Let's Go Home Team

Platform:

A full Shopify migration from a legacy theme to Horizon — rebuilding the store's architecture, surfacing the brand's mission, and setting up the team to operate independently.

View

Let's Go Home Team