Services

Most performance and UX problems don’t start as emergencies. Pages slowly get heavier. Small changes start feeling risky. Updates look nicer but don’t actually make the site easier to use. Over time, speed drops, clarity fades, and people leave sooner than they should.

I help fix that.

I work with sites that rely on visuals (whether that means high res images or videos) to showcase their business.I improve speed and usability without gutting the experience. Instead of chasing perfect scores, I focus on how the site actually feels to use—how quickly it loads, how stable it is, and how easy it is to move through. For many customers this is their first impression of the business.

That usually means figuring out what’s really slowing things down, simplifying how pages are built, and making thoughtful choices about how and when content loads. I’ve helped sites reach solid performance benchmarks while keeping high-quality images, video, and embeds like YouTube intact.

This work often includes:

• Making pages load faster and feel more responsive
• Reducing layout shifts and janky interactions
• Improving how images, video, and embeds are handled
• Cleaning up page structure so navigation feels obvious
• Supporting better search visibility through clearer structure

If you’ve been told the fix is to remove images or “dumb things down,” this approach is different. Speed and good design don’t have to fight each other—they just need to be handled with care.

If you want a quick, free snapshot of how your site is doing, you can run it through Google PageSpeed Insights to see real-world performance data and common problem areas before we ever talk.

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